Domain name brings value to advertisers â and money in my pocket.
A couple months ago I bought a generic expired domain name related to summer camps. It doesnât get much traffic. But on May 5th my preliminary traffic report at my parking company showed the domain got 21 clicks from one visitor. I assumed it was a bot, but when the stats were finalized it turns out the visitor was legit and generated $12.11 in revenue for me.
I went to look at the domain name and it became apparent why this visitor generated so much revenue. The landing page was a one-click lander, meaning it had ads directly on the first page the visitor saw. Every single ad was for a particular summer camp. And thanks to geo-targeting technology, some of those ads were for camps in the vicinity of the visitor. The parked page basically acted as a directory of summer camps for the visitor.
Month-to-date this domain officially has an RPM of $507.81. But all of the clicks and revenue came from just 2 of the 32 visitors. Over the weekend another visitor stopped by, clicked on multiple ads, and deposited $4.14 into my account.
This clearly isnât a story about getting rich from a domain name. It has earned less than $20 this month. But it shows how the right generic domain and well targeted ads can add value to visitors â and the domain owner.