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eBay plans to acquire Shopping.com in a $620m cash transaction aimed at resuscitating the auction giant's slowing growth rate.
The acquisition, announced yesterday, brings the web's biggest comparison shopping engine under the hood of the largest auction site at a time when eBay has been struggling to maintain its growth in the face of increasing competition from Google, Yahoo! and others.
eBay said the acquisition will help it funnel more bidders to eBay auctions.
The acquisition, announced yesterday, brings the web's biggest comparison shopping engine under the hood of the largest auction site at a time when eBay has been struggling to maintain its growth in the face of increasing competition from Google, Yahoo! and others.
eBay said the acquisition will help it funnel more bidders to eBay auctions.