Confused, was that 10,000 impressions? Further down you say clicks, so wasn't sure.
Clicks are more what count, since you could have a high traffic site - place an ad that's not relevant to your visitors and no one clicks. That would not be the merchants fault, but targeting.
Let me know what type of site and what merchant and how many clicks and I can give you a better answer.
If you had 10,000 clicks and no sales I would say drop the merchant and switch to another. Merchants can turn off tracking (accidently or on purpose) or CJ could have a tracking problem, or you could have uploaded the banner wrong and it's not tracking right. Impossible to say without more info.
You could email CJ through AAK and see if they can figure it out and also email the affiliate manager to see what's going on too.
dvestors said:
One of my banners receives 10,000 impressions a month. CJ has shown $0 revenue for the past 2 months. Should I take it that the impressions aren't leading to sales or should I email them about this? Anyone else have this problem before with CJ? You would think out of 10,000 clicks atleast one sale or lead would happen.