A Domain Name Association - Part 5

[ParkLogic]

The reason why most people do not join an association is that they don’t clearly perceive what the benefits are for them. We could leave it as, “I feel all good about myself being part of an association” but that doesn’t really cut it from a business perspective.

So why would anyone join a domain industry association?

1. An association can fight the fights that you just can’t fight yourself. For example, let’s imagine that a domainer found that a registrar was jumping the gun and changing the nameservers on domains prior to them expiring. The risk for the domainer is that could be “punished” by the registrar if they kick up a fuss…..while if the association had a code of conduct for registrar’s then this issue could be addressed.
2. There are many fights that you just don’t know about. Whether it be price increases on domains, changes to the UDRP process or net neutrality and liability. There are many issues that actually impact the domain investment industry that as individual domain owners we have little to no say over while as an association we could have a voice.
3. More confidence in dealing with people of at least some integrity. If there is a “seal” of approval that can be applied to businesses and individuals that agree to abide by a code of conduct then it would provide external buyers/sellers with more confidence that they are working with “good” businesses. Anyone that knowingly transgresses the code could be “punished” by have the right to use the “seal” taken away from them.
   
   I personally believe that the fastest way that we can all increase the value of our domain portfolios is to behave in a transparent and ethical manner. If an investment firm is wanting to invest $100m in the domain industry then they need to have confidence that they are dealing with people of good standing. Having a “seal” doesn’t solve the problem but it heads us all in the right direction.

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