It's all hype and marketing.
-=DCG=-
I can attest to that Adam! Only have total of 3 .co sites. Two are defensive registrations and one was put up mostly as an experiment to see if it's true the .co would get typo traffic intended for the .com version and other traffic too.
Found a perfect site listed for sale on Flippa (with all other extensions taken except .co) listed for 800k BIN, which my research indicated did in fact have extremely high traffic, with these published stats:
â Page views per month: 836,000
â Uniques per month: 471,000
â Gross monthly revenue (avg): $200,000 (USD)
â Net monthly profit (avg): $200,000 (USD)
â Listed starting price: $100,000 (USD)
so I figured with 471,000 mo uniques going to the .com, my .co site would get substantial traffic.
Made a small site for it in Nov., even did some SEO work, and waited fo all the .com typo traffic. Over the last 30-days it has just 9 visitors total, with only 6 typeins and 3 from SEO. Isn't that sad!
A good test showing how over-hyped and low value these .co domains are and why I predict most of them will drop upon first renewal date.