Vox,
I really like the Godaddy Reseller (see my example at
http://www.ObtainADomain.com ). I've found that reselling through Godaddy (Wild West Domains) to be the most hassle free (took me less than 1 hour to set up) and one of the more professional looking of the resellers. Enom's ready-made interface option, PDQ, looks so cheap, take a look at:
http://www.registerpdq.com/ and see if you don't agree (can you say: "scare off your customers?"). This inferior Enom PDQ costs the same as Godaddys, $100/year. I've also found that Godaddy/Wild West customer support responds very fast via email and you really can talk to customer support via the phone if you need to.
http://www.wildwestdomains.com/defaultwwd.asp?prog_id=wildwestdomains
So why you ask, do so many here on the DNForum religiously hold to Enom? I also have an Enom Reseller account and my guess (disregarding the interfaces for a second) is that it's because Enom has found a way for you to quickly and easily "push" domains from your account into your buyer's accounts if, for example, they are buying a domain from you or if they are complete novices and would prefer you set up their account for them.
I have noticed that many of my friends and acquaintances are leery and dubious of the whole domain registration process and are willing to pay more for a domain if I do the work of setting up the account for them and simply say: "ok here's your user name and password, congradulations on your new domain." I have to assume this holds a lot of potential customers back and that Enom's Amway like pyramid of Domain reselling reaches this huge group of cautious customers (I'm convinced that this Amway, "friend sell to friend" approach is going to be a big part of the future of domain reselling).
The disadvantage that Godaddy/Wild West Domains used to have is that they would market their web hosting directly to your customers, even if you had your own hosting services. This problem is completely fixed as Godaddy wisely now offers a "Plan B" that does not market their hosting and completetly hides Godaddy's/Wild West Domains Branding.
Keep in mind, Godaddy's President and founder, Bob Parsons, has always found a way to beat the competition (perhaps his military experience would help to explain this) and I have no doubt that he will soon come up with a way that you can "push" domains from your account into your customer's accounts.
You asked about the pricing Godaddy uses for its resellers and this is from their site:
Domain Name Pricing Example
You set the retail price to $8.75 for a one-year registration. Your cost for the one-year registration would be:
"Your Wholesale Price.......... $6.75
PLUS: Revenue Share.........$0.50 - 25% of $2.00 ($8.75 less $6.75)
Your Cost.........................$7.25
NOTE: excludes transaction and credit card processing fees."
I believe that the credit card processing fee for their example would be: .25 and the transaction fee would be about .23 so the total cost to you for selling the domain is: $7.73
I hope this helped. My conclusion? A Godaddy Reseller is definitely worth the $.
ObtainADomain