I think that they wanted a name that starts the alphabet. That way they get listed first any time a list is in alphapetical order.
Then, they should have used AA1PPC.com
:cheeky:
BD is so concerned about branding, they could have come up with a better,
more memorable name then Active Audience.
I like them so far. Some similarities with GoldKey but better stats, more flexibility and great landing pages. They are more selective about which domains and which portfolios they accept. I expect them to take on Sedo head-to-head at some point - offering almost the same services.
Jumping from one ppc company to another is not a very smart strategy.
Why lose all of the optimization you have with your present ppc supplier?
Assuming you are presently with a quality ppc company and you have quality domains.
I agree that you need to test the different ppc companies. But, I'm become
more cautious about bouncing around.
I will let others be their beta testers.