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closed Appraisal: GameAdSpot(s).com - MobileAdSpot(s).com - VideoAdSpot.com

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FilthyVentures

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Domain Name: GameAdSpot(s).com - MobileAdSpot(s).com - VideoAdSpot.com

Message:

GameAdSpot(s).com

"Will advertisers follow families as they gather around the game console? Yes, says a report from Dallas-based Parks Associates, which predicts in-game advertising will grow from $80 million in 2005 to more than $400 million by 2009. The report says advertisers will be influenced by two things: First, more gamers are spending more time gaming and less time watching television. Second, gaming is becoming more of a family-oriented pastime."

"Morning Edition, June 26, 2006 · A new kind of highly targeted advertising is popping up in video games. Advertisers are taking advantage of new technologies to deliver targeted ads in real time to game players."

"RealNetworks has rolled out its in-game advertising initiative first at Gamehouse.com, and lists Hasbro and Honda as among the advertisers featured in the first ads. RealArcade, another casual gaming site owned by RealNetworks, already has streaming ads that are shown before game play."

MobileAdSpot(s).com

"The amount of money spent on mobile advertising in Japan was estimated to be $177 million, up 77% from 2003. Over 70 million Japanese subscribers enjoy browsing the mobile Internet, watching advertisements and downloading the corresponding sponsored content. According to eMarketer, mobile advertising expenditures in the US is projected to reach $760.4 million in 2009."

"Today, Google launched mobile ads in Japan, our first ads offering to mobile phone users. Now, when users in Japan search with Google on their mobile device, ads relevant to their search keywords will display on their result pages. Google mobile ads connect users who are actively looking for information with relevant and timely services and products."

"Mobile marketing is the next evolution of online advertising. As online advertising continues to gain its share of marketing dollars, advertisers will continue to push the boundaries of online marketing. Using 24/7 Real Media's Open AdStream platform with Vindigo's products and services will demonstrate the benefits of standardized trafficking, tracking, reporting and targeting for mobile marketing," says Robert Tas, senior vice president, technology and media, 24/7 Real Media."

VideoAdSpot.com

"Online video advertising is really taking off. As broadband penetration continues to rise and ad-serving technologies become more sophisticated, more advertisers are adopting the format. According to a recent Jupiter Research executive survey, 24 percent of online advertisers plan to use streaming video ads in 2005."

"eMarketer estimates the online video ad market in 2005 will generate $225 million. It also expects spending will rise to $640 million in 2007 and $1.5 billion in 2009."

In the coming days, we will be adding click-to-play video ads to the line-up of text, Flash and image ad formats currently supported by the Google content network. At launch, video ads will be available to AdWords advertisers in the US, Canada and Japan - but we plan to roll them out to other regions shortly.

Looking for thoughts and opinions on these domains and possible value

Thanks,
 
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