Additionally, the example you use is terrible, terrible, terrible. You have someone going out and regging intentionally misspelled names to pawn off on flippa.
A common rule for regging typos is the location of the keys in relation to each other on the keyboard and can the typo occur over and over again.
The name in your column is NOT a typo in my book because I do not think it would garner much natural type in traffic.
Legit typos get traffic. Crap names get none.