Automattic makes a move on Tumblr > soon all Tumblr blogs will be hosted on WP (1/2 billion blog migration on the way)

[Helmuts]

Wuhhh, what news

Today the story got covered at The Verge https://www.theverge.com/2024/8/28/24230587/tumblr-move-blogs-wordpress-automattic

Official press release has today's date, though we see the number '27' in the url, so, I assume these news were published yesterday: https://automattic.com/2024/08/27/shipping-tumblr-and-wordpress/ .. or, maybe some clash of time-zones and dates

I have been always curious what will be their move at Tumblr.. Automattic tried selling domain name there, though that was done very softly.. still curious about the numbers..

big job > around 500'000'000 Tumblr blogs to be migrated.. huhh some task!!

Let us see how it goes.

Hopefully they make it work well and Tumblr starts returning! .. can it be resurrected :?

 

[Mr. Deleted]

Tumblr was always a porn and spam blog platform … did automattic buy it?

 

[Mr. Deleted]

Or am I confusing this with another network?

 

[Helmuts]

Tumblr was always a porn and spam blog platform … did automattic buy it?

Oh, Yes!

Yes, Automattic owns Tumblr. The company acquired Tumblr in August 2019 from Verizon Media Group for an estimated $3 million (I have also heard the roumers that the amount was $300k, instead), following its previous ownership by Yahoo, which had purchased it for $1.1 billion in 2013

The league of big boys

 

[Helmuts]

Or am I confusing this with another network?

nahh.. your memmory serves you well > Tublr had lots of porn and x-rated images/gifs on it >> the platform got cleaned after Yahoo bought it. .. it died then

 

[Helmuts]

Here is a breakdown:

1. Yahoo purchased Tumblr for $1.1 billion in May 2013
2. The acquisition was intended to revitalize Yahoo and provide it with a new revenue source, but these plans did not materialize as expected
3. Yahoo struggled to monetize Tumblr effectively. The platform failed to meet ambitious sales goals, and there were difficulties integrating Tumblr's culture and operations with Yahoo's corporate structure >> https://www.pon.harvard.edu/daily/business-negotiations/yahoos-tumblr-acquisition-nb/
4. In 2017, Verizon acquired Yahoo, which included Tumblr as part of the deal.
5. Finally, in August 2019, Tumblr was sold to Automattic (the owner of WordPress) for just $3 million.

Few references:

Why the Yahoo deal is great for Tumblr

Tumblr will still get to have fun, while leaving all that tricky business about profit and advertising for Yahoo to sort out

theweek.com

Why Yahoo’s acquisition of Tumblr generated revenue

In May 2013, Yahoo announced that it planned to acquire Tumblr, a blogging site, for $1.1 billion. Tumblr is one of the fastest-growing media networks in the world.

finance.yahoo.com

Deal-Making Don’ts: Lessons from Yahoo’s Tumblr Acquisition

Deal-making to establish a new business partnership often goes wrong when parties focus too much on short-term concerns. Keep reading.

www.pon.harvard.edu

.. this is a story that I follow up myself > I am really curious on how difficult is to acquire a social media network and not tanking it.

.. you might have noticed that cleaning DNForum and introducing "no shitting on companies and not insulting members" has brough back some traffic to DNF (revived the dead forum) and even industry brands are curious about possibilities here. At Acorn > the result was opposite > a number of old members loved "keyboard warrior" freedom and have started boikoting the forum (though keep watching it).

Tumblr story is really, really interesting and super educational.. And, maybe, just maybe, some day, I grow big enough to buy it from Automattic .. childish dreams, of course

 

[Mr. Deleted]

lol yes that company tanked heavily but Wordpress is a good company to own a network like that, but its tricky sometimes how to introduce new concepts to a large audience. Like my Facebook group, 170,000+ members, it’s like herding cats.

 

[Helmuts]

lol yes that company tanked heavily but Wordpress is a good company to own a network like that, but its tricky sometimes how to introduce new concepts to a large audience. Like my Facebook group, 170,000+ members, it’s like herding cats.

can you please remind me of your FB group? .. fancy sharing a link?

 

[Mr. Deleted]

Bei Facebook anmelden

Melde dich bei Facebook an, um dich mit deinen Freunden, deiner Familie und Personen, die du kennst, zu verbinden und Inhalte zu teilen.

fb.com

 

[Mr. Deleted]

Facebook.com / groups / myamishrecipes