Not very good. "b2b" is like 'portal" ... very few companies actually use them in their names ... it's usually the "type" of site it is ... not part of the name of the site.
2nd one today where there was an obvious buyer. Inquire if they wish to shorten their name. See if you can put 1k in your pocket. This is a good pickup only if you close a sale with them so take whatever you can get.