Hello,
I imagine that quite a few of you have already noticed that BackcountryStore.com has a new look and the header now says Backcountry.com. We are excited about the new name and even more so about the new look of the site. It is the same giant selection of gear and the same free shipping offer. We will still be offering weekly sales and unsurpassed customer service. You will find all the features and navigation you are familiar with in a cleaner, more functional package.
We have finished a week of live testing and Backcountry.com is open for business. It is now time to start the process of switching URLs from BackcountryStore.com to Backcountry.com. Most of these changes will be done by us through the CJ interface but any links you have hard coded will need to be switched on your end. All of the categories, sub-categories, product groups and product skus from BackcountryStore.com have stayed the same so you will only need to do a find and replace for BackcountryStore.com to Backcountry.com. I know that many of you have thousands of pages with links to BackcountryStore.com that will need to be changed and this process is not as simple as it sounds. BackcountryStore.com will stay up for a while but I urge you to get all of your links switched over as quickly as possible. We have set June 1st as the deadline for changing all of our links and would like to have all affiliate links changed by the same day.
Here is our schedule for changing links to Backcountry.com:
- All text links, banners and sniplets changed over today. These will update themselves on your site. The only update necessary here is the header on the old sniplets because it is hard-coded. The other parts of the sniplets will update themselves.
- Product catalogs and datafeeds will be updated Monday May 24. You will not have to change anything here, these links will be automatically updated.
- Categories, sub-categories, product groups, and keyword links will be changed Monday May 24. Again, these links will be updated automatically on CJ in the section marked advanced links. Any hard-coded category, sub-category, or product links that you have on your sites will have to be updated manually.
We do not want a single affiliate to lose a sale when BackcountryStore.com gets turned off. The June 1st deadline will leave plenty of time for catching any missed links but we should not to get started. Please start the process of switching your links to Backcountry.com today.
Thanks,
Thomas Bracken
Affiliate Marketing Coordinator
Backcountry.com
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