I agree its not an amazing value, but I agree that it has serious developed potential. The analogy would be much like the "Dummies" and "Idiot" books on the market.
The term itself brings up over a 3,500 returns on Google, so the idiom definitely clicks in the English lexicon. Having a collection of recipes, tips, and products for the *particularrly* epicureally challenged.
If you're into cooking, or can connect with someone who could wrap their mind around the project, I'm sure it is worth at LEAST the reg price for this domain. An idea like this done right will be easily promoted by cooking magazines or other websites enamoured with the idea.
Definitely up to you.
~ Nexus