BBC: Online advertisers change tactics

[WeBuyThe.Com]

Unlike TV or radio, the internet is a relatively new arena for advertisers. With the clever consumer knowing how to block the advertisers' pop-ups, companies are having to find new ways to sell their products online.

http://news.bbc.co.uk/2/hi/programmes/click_online/5304892.stm

 

[beatz]

Pretty good summary - simplified but actually has it all:

Viral marketing, social networking, Adwords, ad layers, SEO.

The only thing they left out are generic/type-in domains..