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Bing Apparently Puts a Lot of Emphasis on Domains In Its Rankings

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sashas

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Just something I learned from personal experience.

Bing apparently puts a lot of emphasis on the quality of the domain (age, keyword, etc.) in its rankings. I can say this because a few of my sites on both old and new domains are ranking no.1 on Bing for their search term, while they are nowhere in the top 100 in either Yahoo or Google.

The domains contain the exact keyword, and I think that is the key. While Google and Yahoo will both rank you higher if your domain contains the keyword you are trying to rank for, the speed with which my websites have risen to no.1 in Bing tells me that Bing puts a lot more value on the domain than either Yahoo or Google.

No.1 on Bing today doesn't matter a whole lot, of course. But once the Yahoo and Bing search deal is complete, Bing will manage Yahoo's search engines. That means a combined 27% of the market share in the US for this newly created search engine. If you can rank at no.1 in Bing when it has 27% market share, it can mean some serious traffic.

A good thing for us domainers. For years we've tried to tell people about the SEO benefits of keyword domains. When all our domains are ranking at no.1 in Bing+Yahoo within a week for their search term, maybe they'll listen :)
 

EstateNIC

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Thats good, but are the keywords listed in bing sorted with com extensions ? or any other extensions are OK too?
 

sashas

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I had .org domains, not .com (though .com would rank as well too).

From personal experience, .org and .com are the only two extensions that work well with organic results, IMO
 

David G

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From personal experience, .org and .com are the only two extensions that work well with organic results, IMO

Disagree about org and com organically being best but I would say they are far and away the best 2 for typeins.
 

Theo

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The best organic results are with .tel
Once you land on such a web site, you lose your organs.
 

Gerry

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How can you possibly claim that bing is putting emphasis on domain names?

What specific examples would you site for this?

Bing could care less about a domain extension.

It is the search and the search origin.
 

kbm

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Are there any other examples of this other than just your domain? I know bings search indexing is different but I'm not sure "as of yet" how or what emphasis it puts on domain names.
 

south

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I'm not sure "as of yet" how or what emphasis it puts on domain names.

And neither are they. I'm pretty sure they have a massive excel spreadsheet they randomly sort once a week, and use that for their search results.
 

whitebark

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I've got a few sites getting heavy traffic from bing and it's not from the domain name - it's coming because of the content matches.
 

south

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I've got a few sites getting heavy traffic from bing and it's not from the domain name - it's coming because of the content matches.

Interesting. Have they been able to maintain relatively consistent rankings?
 

kbm

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I've got a few sites getting heavy traffic from bing and it's not from the domain name - it's coming because of the content matches.


Same here,
A site I use to own was suddenly getting more traffic from bing than Google and it was more content related.
 
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