Blood Diamond term has been in diamond industry since like last 20 years.
Oh Jesus Christ already! One thing is a useless term that floats outthere and nobody does anything with it, and another thing is when somebody buys rights to write/develop a Hollywood movie script based on events in Sierra Leone in 1990s. The moment producers/writters decided to name this proposed movie script "Blood Diamond" is the moment this become their intellectual property
idea (as it relates to movie). My argument is that the Evil Empire jumped on this domain the moment they found out that movie with such title might potentially be in the works.
Anyway, I can't prove this for certain, but the Evil Empire can't prove it otherwise either. And since serial registrators (especially the behemoths like them) are pro-active, speculative, exploitative and blood-sucking by nature, the burden of proof is unto them, not me.
Irregardless, they have plenty of potentially TM-infringing names on open sale even if you don't count this one. However, that's not the point, the point is that for someone who supposedly pursues "clean corporate acts", they seem to be just as dirty as the slimy, lecherous fella in the peep-show booth next to them.