I agree. First thing I thought about when I saw the name
was what it sounds like when you say it. Sounds like
books.ass. Catchy? not really.
As far as linkpop goes, its EXTREMELY IMPORTANT to include
the
www. under most search engines popularity checks.
Not doing this will result in HIGH (invalid) popularity results.
I wrote the popularity script used on Domain-Retriever.com
(similar to Marketleaps except not as fancy and without google
which always returns invalid info because you can't make
automated queries) so I learned this after comparing data.
$50 max value on that domain.
Luc L.