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This one was a bit complicated. Essentially I was approached by a buyer who already wanted the name. But they were going through a market place (Namerific, if I remember correctly). So it was a case of that market place's broker talking to my broker. Actually their broker called me simultaneously, but I didn't want to circumvent the person at DomainNameSales.com who was now also involved. So that $3,200 sale was worth a bit more to the buyer when you figure 2 brokers are getting paid commissions.
$2,000 is a good amount. For me personally, brandables have mostly been selling in the $1000 to $5000 range, and the distribution is weighted toward the lower end.
Plus, price is really NOT the important thing. Net profit is more meaningful, but even that's not what truly matters. I track my own portfolio in terms of a multi-variable rate. And I look at that rate not for single domains but across broad domain classes, since that smooths out the flukes. The goal is to measure (1) what works and (2) how repeatable it is.
Example. Which of these is best?
Case 1:
Sold for $100,000
Purchased at $150,000
Case 2:
Sold for $20,000
Purchased at $10,000
Owned for 10 years
Case 3:
Sold for $15,000
Purchased at $10,000
Owned for 1 year
Case 4:
Sold for $6,000
Purchased at $3,000
Owned for 1 year
Case 5:
Sold for $5,000
Purchased at $3,000
Owned 1 month
only somewhat repeatable
Case 6:
Sold for $4,500
Purchased at $3,000
Owned 2 months
highly repeatable
Case 7:
Sold for $500
Purchased at $300
Owned 2 months
highly repeatable
Assuming each of these represents not a single domain sale but a repeatable domain investment process, then the best scenarios are Cases 5 through 7, in my opinion.