Kudos to the thread originator for taking in good spirit a couple of non-cerebral negative appraisals. It appears to me to be a strong key word combination, and a Dot Com. Yes, the sensibility is important, but more important is its brandability and memorability. A quick layman's check of the TM shows it's a flip of a weak TM, as BonusBuy.com has nothing to do with name itself or the TM. This could be an interesting thread for the legal discussion board. A quick check of flips shows that BuyBest.com, ShackRadio.com, and DepotHome.com are held by individuals; this may indicate that this may be safe ground. Will look good in the search engine listings. Develop the concept, create a website, and register it with the search engines. A higher marketability index rating will increase it's value.