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Caveat Emptor: The Perils of Changing Your Business’ Domain Name

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Adam Dicker

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A very interesting article on the NYTimes highlights the problems faced by one online retailer, NutsOnline.com, which changed its domain to Nuts.com, and witnessed a massive drop in organic traffic and revenue. I encourage you to read the article; it offers insight into something most domainers fail to consider when selling domain names: that changing [...]

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