Well, consider the TLDs that were released a decade ago. Have they appreciated much after so many years ?
Patience is a virtue but there is no reward when you bet on the wrong horse.
No, they have not done anything. Nor were they seemingly promoted to perform any certain function. Info for information? Okay, but was there any great effort behind that push? The only effort I recall was .org for organizations which made great sense and was widely adopted. Then domainers and scammers starting regging them, parking them or scammers setting up fake websites on them. Dot org became so polluted with non-organizations. Point is, the general public IS AWARE of them and what the .org was to represent.
Same logic applies. If the extension is promoted properly and the purpose promoted to where
it makes sense then it stands a better chance of adoption
.
Honestly, I do not understand the rationale behind many of them. Then again, those are domainers in charge of the registries who are not really making any sense of their own product in terms of branding.
Can anyone seriously define the use of .photo over .photos over .photography or .pics, .camera, and so on?
Build, builders, construction, contractors...who are behind those ideals? What distinct advantage of one have over the other?
It will be those extensions who have a distinctive reason for being that has very little competition that will stand out.
And, of course, brands like .audi will make their own mark. And all it takes is a few distinct brands like .audi and .monster going mainstream that will cause people to pause and see that there is something new.