Costs per click fell 8% quarter-over-quarter

[south]

Costs per click fell 8% quarter-over-quarter, as well as year-over-year. Simultaneously, aggregate paid clicks, which includes clicks related to Google sites and on network member sites, rose 34% year-over-year and 17% quarter-over-quarter.

http://www.thestreet.com/story/11380382/1/google-blames-europe-for-earnings-shortfall.html

 

[seek99]

Yes still in a bad economy once things turn better we also see couple of years CPC jump by 50%.