my aggregate ctr took a plunge, from a three day average of 14% to a two day average of 8.5% for the last two days of August.
I see two possible explanations: I've been focussing a lot on banking typos recently - people looking to log in to their online bank to pay their bills at the end of the month are less likely to click on related ads (desperate to pay their bills...?).
The other explanations would be that some popular ad somewhere might have run out of (monthly) budget.
I've never seen such a clear end-of-the month dip (I almost wrote fin-de-siècle, which would adequately describe my mood).
I know, this kind of speculation isn't really productive - I'm probably just writing this to pretend that I can do something to affect the fluctuations in ctr here...
cheers,
mathias
I see two possible explanations: I've been focussing a lot on banking typos recently - people looking to log in to their online bank to pay their bills at the end of the month are less likely to click on related ads (desperate to pay their bills...?).
The other explanations would be that some popular ad somewhere might have run out of (monthly) budget.
I've never seen such a clear end-of-the month dip (I almost wrote fin-de-siècle, which would adequately describe my mood).
I know, this kind of speculation isn't really productive - I'm probably just writing this to pretend that I can do something to affect the fluctuations in ctr here...
cheers,
mathias