Raider, you think too much. The difference is, I didn't bid on 'Theos.com' - had I done it, I would have honored my bids. See, the Dallas Cowboys lawyers thought they could walk away from the auction where they voluntarily bid $275,000 - not $275 - by claiming the three trailing zeros are past a decimal point. Nobody forced them to bid in the first place.
The rest is fluff. They can do whatever they want with Cowboys.com, if gay personals works, so be it. It's not DallasCowboys.com, it's Cowboys.com. And there is a GayCowboys.com for that matter, as much as CowboysAndAliens.com
Incidentally, the $30k that each investor put down for the domain is peanuts for these guys. Not everyone leads a flashy lifestyle, but at least one I know of drives a Lamborghini.