I can see freshen.net becoming a personal pampering site with beauty/cleanising/fragrance products which seem to be very posh these days. have you been to Bath@Body Works(tm) lately?
I do see some potential here but the .net is an issue. Although the two n's separated by the "dot" have a strangely easy, familiar sound to them if you read it out "freshennet". I hope your consumers find it similarly addictive.
Good luck-- I see $50-$70 potential more if developed