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Over the next five years, the advertising world is going to change. According to PricewaterhouseCooper's (PwC) Global Entertainment and Outlook report just about half of the ad industry's growth will be through digital and mobile platforms.
Online advertising is expected to account for more than 11% of all advertising dollars by 2011.
This is great news for those already creating a foothold in the online world. Those who are ready for the shift online and those who are already creating an online relationship with consumers will have the most to gain.
Link to full article:
http://www.bizreport.com/2007/07/digital_mobile_will_drive_advertising_past_2_trillion.html
Online advertising is expected to account for more than 11% of all advertising dollars by 2011.
This is great news for those already creating a foothold in the online world. Those who are ready for the shift online and those who are already creating an online relationship with consumers will have the most to gain.
Link to full article:
http://www.bizreport.com/2007/07/digital_mobile_will_drive_advertising_past_2_trillion.html