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Interesting what Dr. Chris Hartnett says about .tv below:
______________________________________________________________Though he is basically a value investor Harnett also admits to speculating occasionally, most notably in the .tv extension where he is believed to be the largest private owner of .tv domains in the world. Hartnett owns or co-owns a total of 17,000 .tv names. On the co-owned domains Hartnett works with four partners, one in each of four different verticals.
"They produce almost no revenue whatsoever," Hartnett said, "but I am attracted to them for several reasons. TV, like the word "global" is the same in most widely used languages around the world so there is instant recognition. There is a convergence of computers and the television set and it is happening faster than anybody thought. I feel that text is going to be on .com while
visual content is going to settle more on .tv. Basically it just supplements and glorifies the existing website. If you have the .com and it is working well, having the .tv is only going to give it a deeper and more vertical integration. Would people rather read the story or watch it? I think ultimately they would rather watch it," Hartnett said.
"Why can't we have a .tv site for every product, so I can see a demonstration on how to use it instead of digging through a manual?," he asked. "Why can't we have one for every disease, so if I want to learn about ulcerative colitis I can sit there and watch a program about it? It is an educational thing that you can apply to almost every field. I think .tv is a great extension for that."
______________________________________________________________Though he is basically a value investor Harnett also admits to speculating occasionally, most notably in the .tv extension where he is believed to be the largest private owner of .tv domains in the world. Hartnett owns or co-owns a total of 17,000 .tv names. On the co-owned domains Hartnett works with four partners, one in each of four different verticals.
"They produce almost no revenue whatsoever," Hartnett said, "but I am attracted to them for several reasons. TV, like the word "global" is the same in most widely used languages around the world so there is instant recognition. There is a convergence of computers and the television set and it is happening faster than anybody thought. I feel that text is going to be on .com while
visual content is going to settle more on .tv. Basically it just supplements and glorifies the existing website. If you have the .com and it is working well, having the .tv is only going to give it a deeper and more vertical integration. Would people rather read the story or watch it? I think ultimately they would rather watch it," Hartnett said.
"Why can't we have a .tv site for every product, so I can see a demonstration on how to use it instead of digging through a manual?," he asked. "Why can't we have one for every disease, so if I want to learn about ulcerative colitis I can sit there and watch a program about it? It is an educational thing that you can apply to almost every field. I think .tv is a great extension for that."
