Excellent name. And I use "excellent" pretty discriminatingly.
What I like about is the fact that it is difficult to misspell or confuse with other names, such as a plural ("rapids" and "rapid" are two completely different things, so I cannot see any possible confusion).
If I were to put a dollar value on it, I'd say low-mid $x,xxx. Don't settle for less than $2,500 though.