The real issue is a majority of anyone who knows anything about domaining would not get one. The one's who will get one will soon learn not to. Not a big enough market and with the scams going on in this niche I can see many being scared to.
The name is clearly not what propted that price, has to be the potential to charge $19.95 to 2,XXX idiots which after that you covered the cost of the name still have little to no real value and hope the hits keep on coming. Which they could, I reckon there are more idots around lol
Seems like a lot of work for little cheese.