Hollis Thomases
Founder & President
WebAdvantage.net
http://www.webadvantage.net
"One regret is our .net domain name. When we were a print-only company, our domain name would have been in print in every single ad, so promoting the right url would not have been a problem. Now that we're not involved in print, our .net url has been a major thorn in my side. We've done a great job of marketing ourselves and getting publicity as an emarketing agency, but countless times publications print our name as 'www.webadvantage.com' -- even our own customers use the .com url instead our own .net!! It's extremely frustrating, and I can't imagine how much free traffic the .com domain name owners must receive as a result. Unlike big, well-funded companies that can afford the cost of a name change, we cannot. We've spent three years building up our brand, and I'm not ready to trash it right now over this. Instead, I've registered the 'Trading As' name officially as 'WebAdvantage.net,' and we all now make a point of using this as the company name instead of just Web Ad.vantage. It has helped somewhat when it comes to the press, but I think it'll always be a sore spot."
*the exceptional businesses of our esteemed moderators