DSRL.com at the end of a Super Bowl ad

[sunroof]

Did anyone else notice that Nabisco put the domain name DSRL.com at the end of its ad for Oreos during the Super Bowl pre game show yesterday? I wasn't paying much attention to the ad, until I saw the domain name. I went to the site, and it is a marketing site for double stuff Oreos, featuring the Manning brothers. DSRL is an acronym for Double Stuff Racing League, where people race to see how fast they can eat the cookies.

I thought it was interesting that they chose to create a entirely new site and used an acronym for the name, instead of sending users to Nabisco.com or Oreo.com. One reason may be that Oreos.com is parked with advertising, and appears to be owned by someone other than Nabisco.

I think this usage may help explain why 4 letter .com's are increasing so much in value recently. If ideas like this catch on with other advertisers, that's one more reason why 4 letter .com's should continue to have a pretty good increase in value.

 

[MikeK]

I agree with all the above.

Well not exactly but this just gives me an opportunity to rant about something that is truly bothering me lately, please excuse the offtopicness of this post.

The Giants Upset of the New England Patriots in the Super Bowl was the best and most exciting Super Bowl in History, that's great, but besides the point.

Spending $2.7 million for a Super Bowl ad is insane, but for an dinternet company? Bloody hell.... Sure, companies like Coke and Car companies can argue that they should be their for Branding, but what on earth are Internet companies doing blowing that kind of money on offline marketing/advertising???

Any Internet company that spends $2.7 million on a Super Bowl Commercial should have their Management Fired IMHO. Even the best Internet Super Bowl Ad is not going to generate enough clicks on the site to make it more valuable than if that money was spent on PPC, buying links, or viral marketing.

If you want to just piss away the money, there are more fun ways to do it than on a Super Bowl ad. Next year, just contact me with your $2.7+ million advertising budget and i'll get you measurable results. And fire your management (and yourself) if you run an Internet company and still wasted your money on a Super Bowl ad...sheesh </rant>

 

[kylewill]

SalesGenie!

 

[DirectoryNetwork.com]

Thanks for the info, just bought DSRL.info.

 

[tonyfloyd]

GoDaddy.com ad got blasted in the local papers here in NY as one of the worst Super Bowl ads....

 

[sashas]

I agree with all the above.

Well not exactly but this just gives me an opportunity to rant about something that is truly bothering me lately, please excuse the offtopicness of this post.

The Giants Upset of the New England Patriots in the Super Bowl was the best and most exciting Super Bowl in History, that's great, but besides the point.

Spending $2.7 million for a Super Bowl ad is insane, but for an dinternet company? Bloody hell.... Sure, companies like Coke and Car companies can argue that they should be their for Branding, but what on earth are Internet companies doing blowing that kind of money on offline marketing/advertising???

Any Internet company that spends $2.7 million on a Super Bowl Commercial should have their Management Fired IMHO. Even the best Internet Super Bowl Ad is not going to generate enough clicks on the site to make it more valuable than if that money was spent on PPC, buying links, or viral marketing.

If you want to just piss away the money, there are more fun ways to do it than on a Super Bowl ad. Next year, just contact me with your $2.7+ million advertising budget and i'll get you measurable results. And fire your management (and yourself) if you run an Internet company and still wasted your money on a Super Bowl ad...sheesh </rant>

On the contrary, I think its EVEN more imperative for internet companies to run ads the "traditional" way.

One easy way for an internet business to gain legitimacy, catch some eyeballs, and at the same time, be seen among the likes of Coke and Budweiser is to advertise with them.

I remember Go Daddy released some figures that after their Super Bowl commercial, their sales skyrocketed. In fact, I can say that one big reason why GoDaddy has seen its success is because it has chosen to advertise in more traditional mediums.

A NYT print ad still carries a lot of influence, and so does a Super Bowl spot.