eBay adContext

[Beachie]

"eBay AdContext is our new contextual ad tool. It will scan the content of a Web site and automatically return relevant eBay ad content. For example, a Web site about sports could use eBay AdContext to display ads for sporting goods listings or eBay search results for memorabilia related to a specific sports team. When a user clicks on the eBay ad, they are led directly to the eBay site (either to the listing, the category, or the search results page)."

http://blogs.zdnet.com/micro-markets/index.php?p=111

 

[POLiSH]

I've seen this, this looks like a nice marketing tool..

 

[playpics]

how can we apply it?
thanx