They have some small Overture numbers. I like AutosWeekly, giving a good base for an online and printed car magazine (even ads).
Cars are a solid business, and it is difficult for a company going online to register a good name by now, in so far you might find a buyer. But a developed site with constant traffic should be far more interesting, and as this is quite easy to do here, I'd recommend this, then it might be quite easy to find a local dealer who pays a few thousand dollars, if he knows he gets an immediate audience. Offering them continuous support might be helpful, as they are mostly not interested/able to care about a site by themselves.