This case found common-law trademark rights to exist in the title of an upcoming TV series which hasn't even aired yet, and in fact the sufficient "secondary meaning" existed as of the time of domain registration which was one day after the first public announcement was made of the upcoming show, on the grounds that a celebrity (Kirstie Alley) was involved and hence anything celebrities say and do is of so much interest to the public that it creates secondary meaning in a trademark sense immediately. This is one of those cases where celebrities seem to have inherently greater rights than commoners, and seems to be a pretty big stretch of trademark law.