Let me guess another publicity stunt by another registry promoting their extension? Answer: YES
I was foolish enough years ago to fall for such things, it's amazing to see how many people are falling for it and going crazy on the regs.
I was stupid once to fall for the trap with .mobi but not going to fall into the same trap twice.
It's like the premium .tv or .mobi sales that were set up by the registry direct, it's not the domainers that stand to make the real money out of the TLD.