"I'd argue that its as (or even more) relevant for many many other areas such as law and legal services, local/regional businessess and services, employment/jobs, etc. Of course its just my personal opinion and I can be entirely wrong."
Perhaps, in time, you will prove me wrong in this regard. Actually, your reference to "regional businesses" is consistent with the "geographic" theme that I mentioned. I just don't see the others ... but we shall find out soon enough! Good stuff, thanks! Good Luck.