news Godaddy Aftermarket Sales Soar After Own Split Tests, Conversion Optimization

[clasione]

After seeing great results in its split test, GoDaddy has completely dropped the old design in favor of the new design. GoDaddy GM & VP of Aftermarket Paul Nicks shared data with me showing how much better the new design has worked...

See the screenshots, get the numbers at DomainNameWire.com...

 

[Theo]

You got that right, "sour."

GoDaddy didn't provide any details on the metrics.

 

[clasione]

Thread title fixed..... Thanks...
I do see some numbers in Andrew's article.

 

[Theo]

Not the numbers that matter.

 

[clasione]

Then what matters?

 

[Theo]

Read the comments, I commented there with what constitutes "real numbers" (wade through lots of troll commentary.)

 

[clasione]

I did; I do not see your point; seems your opinion, but I don't agree.
I think the changes they made look very good and its small things like these visual changes to sales landing pages that can make a very big difference. I've seen just changing the color of a button lift conversions greatly. Looks to me their premium domain changes are better selling/convincing their prospects. Not only does it explain more and better 'sell' the spend, it looks much better too. But this is just my own opinion, too.

 

[Theo]

Sorry that you don't agree. My point is that these numbers mean nothing without underlying data. It's like saying shampoo Brand A sells better now than it did last month, after changing its label and price.

> Which is the target buyer
> What store is it selling better at
> What was the before/after price change

etc.

Part of my expertise is in user experience, and I find the way this data is shared to be contestable, and the method questionable.

 

[clasione]

Respectably put, I can respect that.
I do like the 'look' of the changes though; would hope they contributed to the improvement.

 

[tpois122]

yeah , godaddy have increased the price of domain . it helps too.

 

[Hicinko]

And their service is also quite good...

 

[ukbackorder]

...said nobody ever