Stocdoctor said:
Was at a Superbowl party with about 150 others. Was waiting to see what happened when they played the commercial. I thought it was lame when I watched the preview, but a large group of people laughed at the end when the guy has to take oxygen. How about that.
laughing doesn't sell anything. most of the time some people will have some reaction to any visual stimulus. commercial itself might be successful as an amuzing 'standalone' piece of entertainment, but whether it will succed to cover and exceed your company 3.5 million hole, that's another matter.
bottom line is, gd is a company that has no realistic 'business' being there in the first place. simply speaking, gd doesn't sell what people want (travel, leisure, lifestyle choice..), nor what people need (bottled water, baby diapers, cars, clothes...) therefore most people will not care about gd's 'products', even if the commerical itself is successful.