Here's how I'd approach it...
- Build a basic "For sale" page on the domain - just your average "This domain is for sale - please contact Joe Blow at 000-000-0000 or
[email protected] to inquire"
- This creates a "warm and fuzzy" feeling for anybody who tries to go to the site. Sure as heck is more reassuring than seeing a 404 error page for nameservers that go to nowhere, or a PPC page with ads which are meaningless to a potential purchaser.
- Email, then phone the owners of the TLD's which are taken, and offer it to them. Try to get $1,500 for it.
- If that fails, list it on Sedo, and play the waiting game as you would with any other domain.
The reason why I suggest this approach is because the owners of these names already see the value in the keywords, and inherently, ought to see it in the .com as well.
The key word here, of course, is "ought".
I've had people tell me to screw off for trying to sell them a .com version of a domain they currently own. I've also made sales from it.
If that strategy fails, you've still got a very good domain, which I would hold onto if I were you, if you can't sell it to the people in question.
As I always tell people in respect to cold calling; every time you fail represents a chance you had to succeed. If they buy it, mission accomplished. If they don't, you took your chance to succeed. And I'll bet that's not the first time someone's failed to see the value in a domain. Moving on.
Also, this puts you in a stronger negotiation position down the road. Let's say they start losing traffic in such a way that people say "why don't you get the .com?"
Then they come crawling back to you. And now YOU hold the cards.
So, the approach in this case serves a dual purpose; gives you the chance to make the quick buck right here and now, and failing that, makes them aware of the domain's existence so that when the time comes, they know who to call.