For example, when I worked with my original business partner at idNames to pay $150,000 for business.com in 1997 (later sold for $7.5 million) he and I both had no idea what the future would bringâin fact many told us we were crazy to spend that kind of money. But at the time we did know one thing for sureâthe future was coming and the Internet was going to multiplyâand we were going to be involved in it one way or another.