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The Wall Street Journal today has a story about how more online sellers are breaking away from eBay and setting up their own shops. A suyvey on the front page of their dead tree edition shows the number of merchants who would consider Selling on auction sites down 21.9% and the number who would consider Setting up a website up a big 46.3%. Should be lots of folks who benifit from this shift, especially SEO guys and Domainers who have a large inventroy of modestly priced names to sell to all those middle-income eBay sellers who now need their own domain.