All I can suggest is you take the trouble to install the necessary language fonts and go and take a look for yourself. Most people in the West do not see the non-Latin Internet, but that doesn't mean it is not there. The overall portion of English content on the Internet is actually shrinking quite rapidly. I believe it is now only about 20%.
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It is the lack of IDN in dot Asia that is going to be the death blow, and underlines their their cynicism. They are targeting a naive Western audience rather than Asian Companies.
Is anyone else reading this thread???
There are some superb comments and commentary here.
With the Chinese government practically giving away the .cn and publically announcing that they want the .cn to be the number one registered domain in the world along with ordering all government offices and agencies to use the .cn...
then add their push to IDN format for native characters...
Then add India's push for native script and character along with a surge in the .in...
and we are talking the two most populated nations in the world.
.cn, .jp, .tw, .in are just a few of the successess of the Asian nations. (India may not be considered Asia but the extension was used to illustrate the previous points in the thread along with their desire to be nationalized with native language URL's)
The proposed .asia extension does absolutely nothing to unify anything except in people's minds that all asian culture and nations are one in the same. A region or a continent called "Asia" does not define the language, culture, heritage, markets, or trends of its entire continent. So how does some extension supposed to fit in or tie all of this together? It doesn't.
I am glad to see comments by those living in this region and how absurd the domain must seem to those that it supposedly "applies to".
It is apparent that this is not just about an extension but of a lack of understanding by the west on many fronts when it comes to the Asian markets and nations.
I am far from an expert on Asia but I am constantly monitoring markets, technology, and trends in several facets including art, history, medical news, latest gadgets, etc. Having worked with international clients in marketing and advertising in a previous career has sharpened my wanting to learn more about culture and cultural diversity and cultural anthropology.
Sorry to say, alot of people just don't get it when it comes to the internet
NOT being for the English speakers, writers, and thinkers anymore.