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Google profits double as ad revenues soar

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ColdGin

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With eight months of revenue they had enough to pay for YouTube...
 

snicksnack

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Google's revenue soar and here you find lots of posts complaing about declining ppc income.
 

Rubber Duck

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Google's revenue soar and here you find lots of posts complaing about declining ppc income.

Yes, well unlike many Google see Internet Traffic as a global phenomenon and a global market, segmented locally and individually target with precision. Much of their growth will have been International. To share in their success you will need to share in their perspective.
 

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It's funny how Yahoo saw a 38% fall in profits yet Google's profits doubled :)

- Rob
 

Rubber Duck

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It's funny how Yahoo saw a 38% fall in profits yet Google's profits doubled :)

- Rob

Not really, if one player suddenly starts delivering on the customers aspirations then the others will be blown away. Google is targeting advertising more accurately than other providers. Nobody wants to pay for clicks from impressions that are not properly targeted. Google also has a game plan Internationally. In many locations Yahoo doesn't even appear on the radar screen. It is not difficult to see who is going to extend their global reach and who is not. As for Microsoft, who are they trying to kid?
 

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Nobody wants to pay for clicks from impressions that are not properly targeted.

Yahoo have done a crappy job, I agree. Remember all those arcade sites using YPN which tricked visitors into clicking on links, thinking they were being taken to a game but would end up at some loan/finance site – some off those sites were making four figures daily, with the advertisers likely getting zero return on there advertising costs. That was allowed to go on for months :huh:

- Rob
 
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