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Interesting article on the patent "Systems and methods for detecting commercial queries". Likely a major part of the approach Google is using giving less weight to keyword matches in domain names (or exact match domains).
http://www.seobythesea.com/2011/10/...ain-name-patent-detecting-commercial-queries/
(also do read the comments)
http://www.seobythesea.com/2011/10/...ain-name-patent-detecting-commercial-queries/
(also do read the comments)