I just had to post this commercial here to see if it's just me that can not get over how impactful their execution was with sound and imagery. I have not viewed a piece of communication recently that has invoked this much of a response from me. I am not a huge gamer - so it's not the product they are selling me that did this
http://www.youtube.com/watch?v=ccWrbGEFgI8
http://www.youtube.com/watch?v=ccWrbGEFgI8