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$500 to end user. Try to bundle it with a website so you possibly get $1200 or so with domain + website combo. Cold call business that do siding in cities named London. This is a domain you don't want to sit but instead be active in selling it to an end user.
That is a good plan but I don't know if it's worth developing a site for 700-1000 I'm a designer and I don't even take on a project for less then 2500$ ...
Not sure what to do with this, develop a lead generator or sell its great name