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(Part 1 is here)
What makes one numeric name better than any other? When it comes to selling to end users, it doesnât matter much which domain you are selling. Your goal is to get as much as possible based on how badly they want the domain name and how much money they have to spend for it. Sure, you might have to justify your price by pointing to sales of similar numeric names, but basically there are no rules for which names are worth more than others. If a company wants that name, they have a reason for wanting it and expect the name to benefit them. Try to get as much as you can out of them
When it comes to determining reseller prices, there are a few general rules which make a numeric domain worth more money or less money. Keep in mind that these are just general rules. There are thousands of numbers which have special meanings to millions of people, even though the number might not seem all that special to you.
Things which increase value
Things which decrease value
I canât stress enough that these are general rules, there will always be special numbers that seem very normal to you. If you think there are other things which make numeric names worth more or less please let me know!
For Part 3 I am planning to write about investment strategies, but weâll see
What makes one numeric name better than any other? When it comes to selling to end users, it doesnât matter much which domain you are selling. Your goal is to get as much as possible based on how badly they want the domain name and how much money they have to spend for it. Sure, you might have to justify your price by pointing to sales of similar numeric names, but basically there are no rules for which names are worth more than others. If a company wants that name, they have a reason for wanting it and expect the name to benefit them. Try to get as much as you can out of them
When it comes to determining reseller prices, there are a few general rules which make a numeric domain worth more money or less money. Keep in mind that these are just general rules. There are thousands of numbers which have special meanings to millions of people, even though the number might not seem all that special to you.
Things which increase value
- Obviously the biggest factor in pricing a numeric is how long it is. Shorter is almost always better, and in the long term NN will be worth about 10 times as much as NNN which will be worth about 10 times more than NNNN. Again, these is only true *in general*, but shortness is the most important factor in determining resller value for numerics.
- Numbers which end in â0â are better. The more 0âs at the end, relative to the length of the domain, the better. Just take a look at how fast 500.com sold here at DNF
- Repeating digits are a good thing. In general, a name like 333.com is going to be worth more than 352.com.
[li] In China the numbers â3â, â6â and â8â are lucky. Don't ask me to explain why. Ask someone with a Chinese flag next to their name. - Lower numbers are better. People tend to think that all digits occur with the same frequency throught nature and society. Thatâs wrong. Numbers starting with 1 are more common that numbers starting with 2 which are more common than numbers starting with 3 and so on. The science behind this could fill a whole book. If you want the full story do a Google search for âBenfordâs lawâ. I think you could argue that, because of pricing, the number â9â probably does better than Benfordâs law predicts. At any rate, a name like 1372.com is probably worth more than 8372.com.
- Numbers in sequence are always nice, so 654.com is probably better than 627.com
- Numbers ending in "5" or multiples of "25" are a little bit better.
Things which decrease value
- Again, except for special cases, the more numbers the less value. Right now all NN.com, NNN.com, and NNNN.com names are taken. The vast majority of NNNNN.com names are taken too, but there are still some free.
- Numbers beginning with â0â are worth less. Look at the recent sale of 06.com for just $20k. I would guess thatâs a full 1/3 less than the reseller price for an average NN.com name. As with the other things which decrease value, keep in mind that a domain beginning with '0' isnât necessarily a bad investment. It may be a very good investment, just make sure that you pay less for these names than you would for a similar domain starting with a different digit.
- Numbers containing â4â are unlucky for Chinese speakers, though this might not be as strong a preference as expected. I get lots of offers from Asia for my 4N4.com names.
I canât stress enough that these are general rules, there will always be special numbers that seem very normal to you. If you think there are other things which make numeric names worth more or less please let me know!
For Part 3 I am planning to write about investment strategies, but weâll see
