i hope this post isn't considered off topic..just trying to add to the conversation.
i think the idea of aiming for 'type in traffic' is a very old school thought and one that seriously needs to be revisited.
times have changed... all the biggest names in all the world - no one would ever naturally type those in
twitter, facebook, wordpress, ebay, flickr... the list is ENDLESS.. talk about generics all day long, but those are long gone and will never be had for any 'normal' person with a mid sized bank account... that's reality.
with social marketing the way it is - with facebook pages being advertised in print and tv MORE SO than websites...
...i think the days of 'expecting' heavy type in traffic are over... we push links now
.. and even then.. you have tiny url's that don't even show your domain name anymore whenever a link IS pushed.
i think the need for creativity in your branding has become much more a necesity these days and will only continue to be that way going forward.
just food for thought.
