@ Dental Pro - Believe it or not, I have seen people who bargained for 10 cents back when i started off. Mind you these were end user clients and not even "middle men". As far as pricing is concerned, I think it is immaterial as long as both the parties involved reach a consensus that makes both happy. If someone who writes well is happy with being paid 1 cent per word, it doesn't mean you have to necessarily pay him more. you can, tell him his market worth though. That should help him out on his pricing.
@ whitebark - yes DNF has a great bunch of copywriters. I think this is one of the cleanest forums for writers- most writers on other forums just sign up to "bag" clients. more often than not, they end up looting or scamming
As far as rewrites are concerned, believe me, <almost> everything on the internet is rewritten and reworded. A good rewriter does not substitute words, rather, he retains the meaning of the particular sentence by writing a new one in his own words. Sometimes a rewrite can be better optimized for search engines, have better flow and readability when compared to the original!