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http://money.cnn.com/2006/10/27/technology/hell.com_domain/index.htm?postversion=2006102710
NEW YORK (CNNMoney.com) -- The Internet domain name Hell.com failed to be bought via a live auction Friday, which organizers had hoped would bring bids of more than $1 million.
Another live auction will not take place until a year from now. However, interested buyers will have the opportunity to grab hell.com before then in ongoing silent auction, according to Moniker.
Moniker is a unit of the brand and marketing company Seevast Corp.
Hell.com was founded by Kenneth Aronson, who described the domain as a private network "global think-tank" that he wanted to sell because of all the traffic receives and all the rumors the name generates.
"Branding experts said the name is recognized more than Coca-Cola," said Aronson. "It's so enigmatic and the person who buys it has the potential to make it a very big portal."
NEW YORK (CNNMoney.com) -- The Internet domain name Hell.com failed to be bought via a live auction Friday, which organizers had hoped would bring bids of more than $1 million.
Another live auction will not take place until a year from now. However, interested buyers will have the opportunity to grab hell.com before then in ongoing silent auction, according to Moniker.
Moniker is a unit of the brand and marketing company Seevast Corp.
Hell.com was founded by Kenneth Aronson, who described the domain as a private network "global think-tank" that he wanted to sell because of all the traffic receives and all the rumors the name generates.
"Branding experts said the name is recognized more than Coca-Cola," said Aronson. "It's so enigmatic and the person who buys it has the potential to make it a very big portal."